Head of Marketing

At Connetix, we're not just a toy company; we're innovators on a mission to inspire learning through creativity and imagination with our award-winning, open-ended STEAM-accredited magnetic tiles. As we continue to rapidly expand globally, we're looking for an experienced Head of Marketing to join our family-oriented team.

A few of the standout things we offer:

• Remote Work Flexibility: Enjoy the freedom of a remote work setup that helps you balance your professional and personal life.
• Collaborative Culture: Be part of a supportive team that embraces collaboration and creativity. We encourage everyone to share their unique perspectives.
• Award-Winning Workplace: Proudly awarded the 'Great Place to Work’ accolade for two consecutive years, reflecting our commitment to a positive and inclusive culture.

About the Role

As a forward-thinking Head of Marketing, you’ll work closely with our Creative Director to shape the future of our brand. With a collaborative, hands-on approach, this role will see you lead teams across digital, traditional marketing, social media, and creative, to drive impactful strategies. You’ll ensure alignment with business goals while mentoring a diverse team of passionate marketing and creative professionals, fostering a culture of creativity, collaboration, and continuous improvement.

Drawing on your toolkit of experience, here is what you will be doing:

• Overseeing the development and execution of brand positioning, messaging, and visual identity across all channels.
• Fostering strong relationships with other departments, including the exec leadership team, operations, and customer service, to ensure cohesive brand execution.
• Staying updated on the latest marketing trends and technologies. Propose innovative strategies to enhance the customer experience and drive growth.
• Providing strategic direction to the marketing team, ensuring alignment with business objectives
• Developing data-driven marketing strategies that leverage in-store, digital, and event channels to engage customers and drive growth. Providing reports when needed.
• Identifying market opportunities and trends, and adjust strategies accordingly to stay ahead of the competition.
• Ensuring consistent and cohesive brand communication that resonates with our target audience.
• Setting clear performance goals and provide regular feedback and development opportunities.
• Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.
• Identifying and establish strategic partnerships and collaborations that align with our brand and expand our reach.

About You:

As a strong communicator with a deep understanding of marketing and customer engagement, we’ll value your ability to innovate, boost engagement, and deliver results. Your passion and proven experience in building high-performing, creative teams enable you to inspire growth and excellence through a holistic approach, while leveraging technology elevate customer experience.

Further to that, our ideal candidate will have:

• 10+ years of experience in marketing, with a senior leadership role. Experience in the toy or education industry is advantageous, but not a must.
• A strategic thinker with a hands-on approach to team management and project oversight.
• Results-oriented, adaptable, and innovative in addressing marketing challenges.
• Effective relationship and stakeholders’ management skills, both internally and externally.
• A proven track record of developing and executing successful marketing strategies that drive measurable results.
• Strong understanding of in-store, digital, and event marketing best practices.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Experience managing multiple teams.

If the above resonate with you apply now!